The Task:
Create region-specific landing pages which contain all essential information for potential customers. These landing pages are used for LinkedIn PPC ads. Creating region-specific pages will engage customers the company is targeting, resulting in a higher CTR.
STAAH is a leading cloud-based platform that has been helping power the online growth of accommodation providers since 2008.
STAAH Insights uses WordPress as its content management system. The theme is a customised Jupiter theme, fully optimised for mobile and integrates with the company’s landing page system Instapage. The page is divided into several sections, stretched to the screen height. Each section contains essential information tailored to that particular region, overlayed with a background that represents that region.
