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My Blank Canvas

200 Days ago I started my first-ever full-time job at NAI Harcourts Cooper & Co. The role “marketing coordinator” was the first for this office and was described by my manager Andrew Bruce as a “blank canvas”.

My role is heavily focused on digital marketing. Being able to offer digital marketing services in-house means more exposures for our vendors, leading to more interests. Digital marketing is the new way to sell property, especially in this challenging time. Since the lockdown was announced, our office website doubled in the number of visitors and duration spent on the site.

To date, our vendors have invested over $7,000 in digital marketing and have their properties seen online 693,890 times amongst 313,752 people across the country. That’s not a lot of money for a lot of impressions – $0.01 per impression to be exact.

Our latest video featuring development land for sale in Lake Pukaki has been viewed 36,000 times.

This, however, is just the beginning for us. We are actively informing our agents and clients about the benefits of digital marketing. We are revamping our website to be centred around content. And we are exploring ways to reach more people for less.

I am excited to see what our team will achieve in the next 200 days with digital marketing.